Your brand, either commercially is the some of all your parts. The way you look, the way you sound, what you do and how people perceive you. The fact that Brand is not just about a "logo" is hard for many people to understand, here I attempt to use the fire service as an example of how brands develop and live or die beyond just there name. It's hard to describe the Fire Service brand ... it's not constrained to one country, one organization or even one uniform. Each fire service feeds off the stories and identity of the next, but each retains its own approach to the emergency events they service. To View More >>

I love Malcolm Gladwell, he is such a clever thinker and actually very entertaining for what really could be boring intellectual ideas. Please enjoy watching the following video to find out "What we can learn from spaghetti sauce" By the way, if you enjoy this video go read his books "The Tipping Point" and "Blink". If you can't be bothered reading use iTunes to download audible versions of these books to your iPod and go take the dog for a walk :-) To View More >>

I while back I wrote a post about Malcolm Gladwell, someone I think is very interesting and also a deep thinker. In my Post I talked about one of his books called "Tipping Point", well it seems all is not good in the world and there are doubters out there ... In this article on FastCompany Duncan Watts asks "Is the Tipping Point Toast?". Great reading if you are interested in consumer marketing, and I got as much to think about from this as I got as I did Malcolm's book. http://www.fastcompany.com/magazine/122/is-the-tipping-point-toast.html?partner=rss To View More >>

I talk with people a lot about website creation, online communities and blogging and I’m constantly surprised at the differing attitudes to what works, what’s trendy and often what’s affordable. On one side of the room, the geeks say Web 2.0 is about the technology; on the other the marketing people and professors reckon it’s about the people. But isn't it about the purpose? Why are we doing this, and who is it for? Restaurants are like this. You can build the most elegant dining room, back it with the best kitchen and staff, invite all the popular people – but they won't come back unless To View More >>