Blog

SEARCH RESULTS FOR: marketing

'How did you become so wealthy?' is a question I've asked plenty of people in my life. But the answer I got from a very successful colleague of mine when I worked at Xerox wasn't about a product, or a service, or a sales  or marketing strategy. It was about a belief that underpinned everything he did. His answer was this. "I got rich by making other people rich... I add value to peoples lives." He took it upon himself every day, to go out and add value to peoples lives - whether it was his clients', or his customers' or his friends'. Now you're not necessarily going make people rich simply To View More >>

An awesome presentation and Q and A with Gary Vay Ner Chuk. In this he talks very powerfully about "Working the Room", His Strategy, And about how the internet is about getting eyeballs. To use his term he is pretty Potty Mouth. But don't get put off by that, he is authentic, deep and extremely passionate. Awesome and thank you Gary. To View More >>

Yesterday I let you know that I was going to take the "31 Days To A Better Blog" challenge and I am getting more and more excited. Day 1 The task for today was to write an "elevator pitch for my blog". This was something that had been on my mind for a while, as I felt I didn't have a strong focus around what I wrote. I genuinely think I could go "toe to toe" and hold my own in a discussion on most of the issues I write about, but I wasn't providing any depth of information. We have deep experience and knowledge in HR, IT, Marketing, Relationships, Leadership, Strategy etc but I didn't want to To View More >>

Don’t just sit there! Do something! Over the years I’ve been and done many things. Everyone has. In my case, I’ve been a Xerox salesman, a volunteer firefighter, and a successful entrepreneur. Believe it or not, all these seemingly unrelated personas had at least one thing in common, what I’m going to talk about today, and that is: A bias toward action. What do I mean by this? I mean, if there’s a choice between sitting in a conference room planning what I’m going to do, and getting out there and doing it, I hope that I choose action. This is not to knock planning, To View More >>

WHY YOU NEED TO MANAGE YOUR PERSONAL BRAND Something that’s been on my mind lately is the desire to help people succeed in business online. No, I know I don’t have all the answers. But over the years, our two global companies have discovered some answers that work for us, and perhaps they’ll work for your company as well. As always, take what you like and leave the rest! Why you need to manage your personal brand Something that’s been on my mind lately is the desire to help people succeed in business online. No, I know I don’t have all the answers. But over the years, To View More >>

I'm new to blogging and although I have seen consistent and significant growth in unique visitors, I have been keen to find tips to grow my blog quickly. I've spent my spare time over the last few weeks researching and what I have found scares me. There are lots of ways to grow visitor numbers and one of the most heavily promoted is back-links. The benefit of back links is that search engines give greater ranking to sites that have lots of back links as these links are seen as votes (endorsements) from other sites. Of course this makes sense and like everyone I will be doing my best to develop To View More >>

  I asked a few friends, colleagues and my family a weird question, which was ... What do you think I am an "expert in"? What I was curious about was, how do people perceive me? What did they think I was an expert in, and where do I add value? I've long been the 'go to guy' when you have an IT problem you can't beat. My knowledge is both deep and wide and when you combine that with my ability to quickly research, while looking at the big picture and delving into the detail there aren't mainly small to medium size IT issues I can't resolve. Not trying to big note, but it has always been my To View More >>

The New Zealand Herald ran a story this morning about Kevin Roberts joining the board of New Zealand's Telecom. Some stories honestly just make me go, OMG, what? Here is one of my business heroes joining the board of a company (Telecom) that "I hate to love". I continue to support them despite myself, and despite the way they present themselves to their clients. But I would love to love them. In the interests of full disclosure, our company are pretty big telecommunication users. We are heavily dependent on Telecom for our international telephone presence, and we're big users of high speed internet. To View More >>

We employed a couple of fantastic developers a month or so ago. Part of our marketing strategy is to always try and pre qualify and de-market to those that won't be a fit. The guys came up with this advertisement which we ran ... as is ... and the response was 11 candidates, all great but two brilliant finds. Total cost about $120 for an advert on seek. If they couldn't solve the code, they couldn't apply ... nothing else pointed to us. What a great catch! I've Tittered about "Kebab Friday" before ... see if you can see the embedded humour :-) www.photojunction.com To View More >>

Having trouble getting your customers attention? This quite possibliy is the perfect solution for you ... "Be Mischievous, Get Noticed" As parents we get busy with work, children, getting food on the table etc . Sometimes we just have our minds in too many places at once. A child's solution to this, in an effort to get our attention, is to be mischievous, and, as frustrating as it is, it works. Seriously ... be honest with me ... nice cute kid being good, following the rules versus a mischievous one pushing your buttons: which one is going to get your attention every single time? I know what To View More >>