About

On the home page I told you I'm a builder and a maker. Here's the part that explains how I actually learned to think.

For over a decade I was a volunteer firefighter and medical first responder. I didn't expect it to change how I run a business, but it did, more than almost anything else. When you've stood in a real emergency, you learn things no boardroom teaches you. How to stay calm when everything is on fire, sometimes literally. How to make decisions with incomplete information. How to tell the difference between what's urgent and what only feels urgent. How a team behaves when the stakes are real. The stories from those years turned out to be powerful metaphors for what we live through at work every day, and I still draw on them constantly.

People fascinate me for the same reason, their instincts, their habits, the patterns they fall into. I've watched relationships succeed and fail. I've seen some that were genuinely beautiful, and others that ended closer to tragedy. What I keep coming back to is the question underneath all of it: what actually makes the difference? Why do some endure when others fall apart? I don't think I'll ever stop being curious about that.

The rest of what I write comes from the same place, a brain that's hardwired to see connections. Between business and everything else. Between how people make decisions and how systems fail them. Between creativity and commerce, and between the life we imagine and the one we actually build. I've been fascinated by all of it since I was a teenager, and I haven't grown out of it.

If you've got a serious project you'd like a second opinion on, or just want to think something through,

I'm happy to talk. Get in touch.