Derek Sivers did a talk at TED about this crazy dancing guy and what we can learn from him in terms of leadership, and more importantly about the importance of the first few followers. "If you want a movement, a leader needs the guts to stand alone and look ridiculous". What you really need however is the first few followers, you need to nurture these people as they indicate to the masses that following is ok. Because they help to establish momentum, we need to love and embrace our followers as equals. In the video watch a movement happen in under 3 minutes as Derek dissects some lessons ... BTW This video was shared by the very inspiring Brian Johnson of Philosophers Notes fame. I would thoroughly recommend them for those interested in this sort of thing