Yesterday I let you know that I was going to take the "31 Days To A Better Blog" challenge and I am getting more and more excited. Day 1 The task for today was to write an "elevator pitch for my blog". This was something that had been on my mind for a while, as I felt I didn't have a strong focus around what I wrote. I genuinely think I could go "toe to toe" and hold my own in a discussion on most of the issues I write about, but I wasn't providing any depth of information. We have deep experience and knowledge in HR, IT, Marketing, Relationships, Leadership, Strategy etc but I didn't want to To View More >>

Without a doubt the currency of the Fire Service is Trust. Without it all emergency services, and especially the Fire Service, would struggle to operate. I am sure it's true in all countries that the Fire Service almost always tops the chart of "Most Trusted Occupations", and I'm very proud to be a part of an organisation with that quality. This is important, not just between us and the public but also amongst members of a crew. Our job can be dangerous and you need to be able to rely on the people you respond with, and your ability to trust their integrity and courage is essential ... If not, To View More >>

As a Fire Fighter, I get to spend some time with people at the end of their lives, and it gives you a moment to reflect on your own. Does this person die with regrets? Will I or the people I love do the same? It therefore seems a great irony that, at the closing moment in someone else's life, your own involvement makes you feel so alive. As you work on a person with CPR your adrenaline rushes, you're instantly present and if you did have any worry it vanishes. It's not fun, but it is a very powerful moment where you focus on what is important. I read a wonderful book a few years ago called "The To View More >>

I went to a Robert Kiyosaki - Rich Dad, Poor Dad seminar a few weeks ago, which got me thinking about the wealthy men in my life and what I have learnt from them. Six came to mind almost immediately as they had taught me some very deep and fundamental lessons. The seminar itself was fairly disappointing apart from hearing Emi Kiyosaki talk about how to avoid regret, but like all things it did prompt some self-reflection and fortunately reminded me of these lessons. These men are all different, but in some ways the same They are by no means the richest people I have known, and might seem on the To View More >>

There is a saying "Get in Line, Stay in Line", basically it means if your start something keep at it until the end. Some people however give up just before the finish line. Below I share what we can learn from Kids when it comes to persistence in negotiation, once you start don't stop. Does No really mean no? Some children left to their own free will, can out last an adult in a verbal argument or negotiation. Kids are built with the extraordinary ability to stay focused on the goal and be so much more persistent than we can be bothered being. This hyper negotiation can happen angrily during a tantrum To View More >>

For god sake ... if you are going to be in business have some courage. Without it you will die. Firefighters are the people running into a fire when everyone else is running out. They're being brave and courageous, but that's not the same as saying they aren't scared. Whenever you go on a call you never know what you're going to get until you're there. Will this be a false alarm or the big one? Adrenaline runs for a reason and that is to prepare you for the job ahead. A healthy amount of fear keeps you safe. As I am sure you have heard before ... Courage isn't not being scared, it's being scared To View More >>

Does marriage have a lot to answer for? Hmm, good question. Personally I don't think so, but it does bring its own set of challenges. My belief is that relationships, whether with family, friends or lovers, "ebb and flow", a bit like the tide, and this means they need constant attention and will change over time. Like everyone, Sonya and my relationship has had its high points, but also some low ones. Currently things are absolutely wonderful and the low points long forgotten. The interesting thing, however, is, at their 'worst' relationships have the opportunity to become their 'best'. Why? Well, To View More >>

Your brand, either commercially is the some of all your parts. The way you look, the way you sound, what you do and how people perceive you. The fact that Brand is not just about a "logo" is hard for many people to understand, here I attempt to use the fire service as an example of how brands develop and live or die beyond just there name. It's hard to describe the Fire Service brand ... it's not constrained to one country, one organization or even one uniform. Each fire service feeds off the stories and identity of the next, but each retains its own approach to the emergency events they service. To View More >>

In business there are no magic bullets, but this idea is so powerful it certainly feels like magic. I ran into an old friend yesterday, and it reminded me of a series of seminars I ran a few years ago that contained a section on how to increase profits. Especially when times are tough, it's great to be able to break things down into some simple rules that allow you to know where to focus, so I'll share this very simple but powerful idea with you now. Gross Profit is calculated on an "averaged basis" as: (Total number of clients x Average number of visits per year x Average sale x Average margin) To View More >>