Having trouble getting your customers attention? This quite possibliy is the perfect solution for you ... "Be Mischievous, Get Noticed" As parents we get busy with work, children, getting food on the table etc . Sometimes we just have our minds in too many places at once. A child's solution to this, in an effort to get our attention, is to be mischievous, and, as frustrating as it is, it works. Seriously ... be honest with me ... nice cute kid being good, following the rules versus a mischievous one pushing your buttons: which one is going to get your attention every single time? I know what To View More >>

Your brand, either commercially is the some of all your parts. The way you look, the way you sound, what you do and how people perceive you. The fact that Brand is not just about a "logo" is hard for many people to understand, here I attempt to use the fire service as an example of how brands develop and live or die beyond just there name. It's hard to describe the Fire Service brand ... it's not constrained to one country, one organization or even one uniform. Each fire service feeds off the stories and identity of the next, but each retains its own approach to the emergency events they service. To View More >>

The eternal question of life for many people is "how do I find the energy for that"? Here I share my thoughts and what we can learn from children. One of the most common things I hear parents say of their children, as the little ones rush past, is : "OMG the energy ... If only we could bottle it" I wonder what it is that causes us to have unlimited energy as children, but as we get older our energy wanes ... or at least, should I say, that's what happens to some of us. If you look carefully you'll notice some really big differences between how children spend their time and how most adults do. They To View More >>

Well after less than a month with iPower I have moved web hosts due to their unreliability. I am sure this isn't the way they are permanently but over the last week my site was down on a number of occasions for hours, and I have lost my confidence. I am very sorry for the inconvenience caused ... grrr. One of the interesting observations is that they weren't prepared to go into detail of what the technical issue was, just each time that "it was a router and it's now fixed". I guess companies do this due to being scared of looking bad, but left with no convincing information I was forced to move To View More >>

In business there are no magic bullets, but this idea is so powerful it certainly feels like magic. I ran into an old friend yesterday, and it reminded me of a series of seminars I ran a few years ago that contained a section on how to increase profits. Especially when times are tough, it's great to be able to break things down into some simple rules that allow you to know where to focus, so I'll share this very simple but powerful idea with you now. Gross Profit is calculated on an "averaged basis" as: (Total number of clients x Average number of visits per year x Average sale x Average margin) To View More >>

I while back I wrote a post about Malcolm Gladwell, someone I think is very interesting and also a deep thinker. In my Post I talked about one of his books called "Tipping Point", well it seems all is not good in the world and there are doubters out there ... In this article on FastCompany Duncan Watts asks "Is the Tipping Point Toast?". Great reading if you are interested in consumer marketing, and I got as much to think about from this as I got as I did Malcolm's book. http://www.fastcompany.com/magazine/122/is-the-tipping-point-toast.html?partner=rss To View More >>

My career started the traditional way, many moons ago, running a lemonade stand, collecting coke bottles, mowing lawns, and basically doing anything I could to turn a dollar. While at university in the late 80s I installed computer systems for a legal firm, and worked in hospitality as a waiter at the Regent Hotel in Auckland. I also worked in the family handcraft/souvenir store, Earthworks, in Parnell, Auckland. Computers were my favourite toys. My Dad had been into computers since before either the Mac or the PC (those were the days), so even though there were no computers in schools I was a To View More >>