Without a doubt the currency of the Fire Service is Trust. Without it all emergency services, and especially the Fire Service, would struggle to operate. I am sure it's true in all countries that the Fire Service almost always tops the chart of "Most Trusted Occupations", and I'm very proud to be a part of an organisation with that quality. This is important, not just between us and the public but also amongst members of a crew. Our job can be dangerous and you need to be able to rely on the people you respond with, and your ability to trust their integrity and courage is essential ... If not, To View More >>

SPEAKING OF LOVE AGAIN : The other day I wrote about how my wife knows that I love her: because I turn her light off. Literally thousands of people have read that post since then, and the general theme is, the women go, Ohhh and the guys go, Dude sssshhh. :-) I have received so much direct comment, I thought I would share how such a strange thing came about. The simple answer is : I have literally loved this woman since the moment we met. We were individually told that we would be perfect for each other, and, as we thought that was ridiculous, we each spent the next few months avoiding each other To View More >>

As I sat down to write this I wondered about my title, I tossed between "Don't forget your belt" and "Drinking $200 bottles of wine". "Don't forget your belt, was a travel tip for men. If you are going to go away with your wife for the weekend, heed my advice and pack early, if not you will be like me rushing out of the house late, forgetting your belt and will spend all weekend pulling up your jeans. :) Anyway, I'm sitting here buzzing after a weekend away with Sonya where we spent two amazing days exploring a jewel in our own back yard, Waiheke Island. As many people know I am passionate about To View More >>

Bob Marley to me is one of the greatest singers ever ... I love the sound, I love the words ... I love the feeling. Good friends we have, good friends we've lost along the way In this great future, you can't forget your past ... So dry your tears I say No woman. No Cry! I think that says it all.... Life is a journey, enjoy it as it shows up, don't make it complicated, just know that ... "Everythings, going to be all right." To View More >>

I was walking my dog today, as I do every morning, and walked past a woman whom I've said hello to virtually every morning for a year. As I got close I looked at her and smiled as I said hello, but she kept walking as if I didn't exist. As usual, I wondered, has something happened to make her so distant or is she just practicing a learned but rude habit? You need to understand we live in a semi rural area and almost everyone says hello. Today I remembered "That Woman at Grand Central Station" About two years ago, while visiting New York, I was sitting having lunch at one of the two-person tables To View More >>

With great sadness we have said goodbye to two family members over the past few weeks. The first farewell was to to my Auntie Rita, who passed away after a long but brave battle with cancer. She is actually my Mum's Auntie, but always felt like a Grandmother to me. A beautiful woman that everyone loved from the moment they met her. My first memory of Rita is when, as kids, we visited her family in Wellington. She made us "Spiders", a messy mix of Coke and Vanilla ice cream ... and instantly became my hero. My last memory of Rita is of a woman, her body failing her, surrounded by a family loving To View More >>

Your brand, either commercially is the some of all your parts. The way you look, the way you sound, what you do and how people perceive you. The fact that Brand is not just about a "logo" is hard for many people to understand, here I attempt to use the fire service as an example of how brands develop and live or die beyond just there name. It's hard to describe the Fire Service brand ... it's not constrained to one country, one organization or even one uniform. Each fire service feeds off the stories and identity of the next, but each retains its own approach to the emergency events they service. To View More >>